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  4. If you haven’t heard by now, Bing is increasing its market
    share and starting to take a piece of Google’s.
    At this time, Bing is currently tied with Yahoo for second in the search engine market share.
    For the first time, Microsoft will be able to say they are
    number 2. Plus, with the search deal Microsoft has with Yahoo, they take up at least 30% of the search engine market share.
    Leaving Google with roughly 63% of the search market share, and is decreasing every day.
    Despite what others may see in the world of SEO, I
    think Bing is going to be a much bigger player than most people thought.

    So, that leaves one question: Should you SEO for Bing? You would be foolish to ignore Bing and its growing market
    share. In this article, I am going to show you
    exactly how to SEO for Bing and dominate the results.
    I will start with the most important factors
    to ranking for Bing and explain why. The single most important factor for Bing is domain age.
    The older the domain is, the more weight it will carry in their algorithm.
    The reason that Bing does this is because you can’t manipulate your
    domain name’s age and history. So, should you buy an older domain name?

    Bing, wants to see a consistency with the domain name’s history.
    The reason Bing wants to see only one owner throughout its history.
    If you buy a domain name that bounces from owner to owner, it’s not going to rank well
    regardless. In this case, the whois will reveal registrar
    drops, and that is a sign of buying older domain names.
    It is also a sign that you are trying to purchase older domain names with the sole purpose of manipulating the results.
    Too many registrar drops will more than likely raise suspicion. What the search engines want to see is a steady ownership history.

    They have complete access to the whois information.
    So, you won’t be able to hide much from them, unless you
    go private. Another thing I would like to mention, you
    should find a good web hosting provider and stay with them.
    If you are bouncing around web hosting companies every 6 months,
    which will raise some red flags, remember, most search engines have the complete whois history of your domain name.
    If they see you are changing IP’s and/or nameservers every six months, that it
    could be easily misconstrued as for something negative, even if it isn’t.
    Think about it; Take eBay or Amazon, how many times did they change
    their ownership whois, nameservers, or IP? Probably not at all.

    More established web sites will have a solid and consistent history.
    The more solid and consistent your domain history is, the more authority
    it will have. Instead of buying an old name, buy a
    new fresh domain name and keep the domain history consistent.
    You may need more backlinks than if you had an older domain name, but long term, you will benefit more.

    Bing relies heavily on backlinks, but not in the same way Google does.
    All the major search engines want your backlinks to have value, meaning quality.
    Quality, not quantity. By quality, they mean from well established web sites that have a
    strong history, theme related, trusted and have authority.

    Bing and Google love quality backlinks, and lots of them.
    Now, this is where backlinks differ between Google and Bing.

    Google would count a good portion of those backlinks towards your link popularity, especially if it has authority.
    Bing, on the other hand, will only count it as one link, or at most, a couple,
    regardless of the numbers. Bing is extremely fussy when it comes to backlinks.
    Bing wants to see backlinks that are spread across different domain names,
    owners and unique IPs (c-class or greater). Moreover, you can get quality backlinks
    from the same owners and/or IPs, but they won’t be nearly as valuable.
    The most valuable backlinks to acquire are the ones that have a unique domain,
    owner, IP and that are theme related.

    I also want to point out that when you get new backlinks, Bing will shuffle your website
    back. How far back really depends on how competitive your keywords and market is.
    It could be a few positions, or as much as a few pages. It usually last about a couple weeks to as much as a month.

    Don’t get discouraged, they do this so they
    can evaluate the backlink. Once they have evaluated the backlink for quality,
    you should be back to where you were before, or higher. I actually like that Bing does this.
    It’s Bings way of dealing with backlink manipulation — by sandboxing new backlinks.
    There are several on page SEO factors that Bing looks for when ranking your website.
    I am only going to cover the 3 biggest: title, description and content.

    Your title tag is probably the most important to your on page SEO.
    Bing relies heavily on your title tag for relevance.
    If you are not using your keywords in your title tag, you will
    never rank well. Most people these days have caught on to it and how
    important it is. When choosing your keywords for your title tag, be selective and pick keywords
    that are relevant to your page. After you have
    carefully chosen your keywords, make your most prominent keyword first in your title tag.
    Never repeat any of your keywords more than once.
    You should limit the amount of keywords you target per
    page. Your meta description tag also plays a valuable role in your
    on page SEO with Bing.

    When you do a search, you’ll probably noticed a brief description under each
    web site listed. That is your meta description tag.
    If it wasn’t an important factor, it wouldn’t be there. So,
    when you add your tag, make sure it is well written, catchy and has
    your keywords in it. Remember, just like your title tag, don’t repeat keywords and there is a character limit of up
    to 160. A catchy description will make you stand out
    and improve your click through rate (CTR). Having a good CTR,
    does improve your rankings, but it is a very small factor.
    Now it is time to talk about your content.

    Bing is very picky when it comes to content. Well, all search engines are.
    The content on each page should be more than 300 words.
    Bing loves a lot of content. So, don’t limit it to only 300
    words. If you are writing an informative topic, it will
    be more than 300 words. Bing, and most search engines do this to avoid shallow content.

    In their eyes, content under 300 words provides little or no value
    to them. The more words you have, it will appear to have more value.
    That doesn’t mean you have to write 2,000 words articles.
    500 words per page is a decent threshold. Don’t use spun articles.
    Ever. You want your own work, so you can build credibility
    and start branding yourself/business. All your content should be unique and provide
    value to your visitors, not recycled garbage.

    When writing your content, don’t repeat your keywords more than a couple times.
    The less you have them, the more natural your content is going to be.
    If you overuse, you are sending a clear message that you are
    trying to manipulate the rankings. I would also like to add, NEVER
    write for the search engines. ALWAYS, write for your visitors.
    The two biggest off page SEO factors for Bing are link age
    and anchor text. As mentioned earlier, Bing isn’t fond of new backlinks and
    likes to sandbox them. You want your backlinks to age, so that they will
    be more valuable.

    The reason for this, is that it appears to be more natural
    than traditional linking methods. Traditional inks don’t have much of a span life for
    a variety of reasons. The most common are when the webmaster terminates
    the link, or the website is no longer active. So, the longer it stays active, the more natural it will
    seem, and the more weight it will carry. Bing is very stringent about anchor text.
    Anchor text is the text you use in your hyperlinks. You want to
    use keywords that you want to rank for. Not just any keywords.
    You want to target only one keyword per anchor text, and you want to make sure that it is
    used in your title tag and in the content.

    The anchor text should complement the page that it is linking to.
    This is where Bing gets tricky. Don’t use the same anchor repeatedly.

    If you are targeting multiple keywords with your web sites, you want to evenly
    distribute the anchor text. If you don’t, you will have a ranking
    imbalance. What I mean by that is, if you use the same anchor text, you
    will rank better for that keyword than the rest.
    Let’s say you have a pet website, and you are targeting the keywords, “dog grooming, dog products, and dog care”.
    If all your backlinks are using the anchor text, “dog grooming”, you will
    rank well for only that keyword.

    So, if you were to search for the keyword, “dog care”,
    you more than likely won’t see it. It will be buried. Plus, if you use the same anchor
    text, it’s going to look unnatural and suspicious. Moreover, if you distribute the anchor text evenly, you will start ranking better for each of your keywords.
    Bing doesn’t work like Google, where the anchor text wouldn’t be as
    much of an issue. Google will count the link more than the
    anchor text. Bing is quite the opposite. They count the anchor text more than the
    link. Social networks are starting to play a role in search engines algorithms.
    The role is limited at the moment, but over time as social networking becomes more evolved,
    it will be a much larger factor than it is now.

    Even though most of them have the nofollow attribute, Bing
    has access to most of the data. You know if they have access
    to it, they’re going to use it. Facebook is going to play a bigger role with Bing
    than with any other search engine because of the partnership they have with Microsoft.
    Bing has access to all of Facebook’s data.

    Google doesn’t, they only have limited access,
    and the access they do have is public. In other words, Bing knows
    just as much about you and your likes, just as much as Facebook does.
    How does this work? Every time someone likes, tweets or reblogs your content,
    it counts like a vote. In other words, every vote is
    like having a backlink. The more votes you have, the better that page will rank.
    If you want to increase your social network count, make sure your articles are well written and informative.
    I think you will find over the next couple years that social data
    will outweigh backlinks. Don’t overlook Bing.
    Bing is a threat all by itself. If they’re combining
    forces with Yahoo, Facebook, Skype and XBOX,
    their search market share is only going to get better over time, like it has already.
    I think they are going to be a much bigger player in the
    future of search engine marketing.

    Most of these are things that can’t be qualified under the
    categories above. Some are minor, some are really vital once you
    start ranking and some are just for maintenance.
    I had to start it off with this. When it comes to discussing social
    media’s direct effect to SEO, it will almost always be controversial.
    No matter what people say, social media is a part of our online
    and offline brands moving forward. For me, social media does not
    have a direct effect, but a more indirect
    one. Actually, there are plenty of indirect ones! The point of this
    being included here in the checklist is that you need to make sure
    that your website is set up properly and linked to your brand’s
    official social platforms. Create those social media accounts – these basically help with SEO
    indirectly as they carry your brand name.

    Adding social sharing buttons can potentially
    help you acquire new users and eventually links. Also,
    you can use Schema to link your official social profiles.

    CRO, which is an art on it’s own, does have processes that affect your overall SEO.
    Plus, it doesn’t hurt to convert more of your existing visitors.

    The knowledge graph is still a mystery for many. If
    your brand is still not an entity within the Knowledge Graph, then you need to start taking some steps to include yourself
    there. Check out Andrew Isidoro’s post as well as Krystian Szastok’s post.
    Rank tracking is not as talked about as it used to be but if
    you are serious about your SEO work, then it’s still a must.
    The Google Webmaster Tools data you get about your rankings are simply an average of where you place.

    Just to throw it in here: I get this question a lot. Does it hurt your ranking if you keep checking the rankings daily?
    I haven’t seen any evidence of it as I track things pretty aggressively.
    Let’s start by mentioning that you need to claim your brand’s identity everywhere.
    It will save you a ton of time and headaches in the future
    when the brand you are working on is big enough.

    You also need to monitor mentions about your brands either to stop negative
    things from escalating or get links. So, can online reputation management be a
    part of SEO? Your server will need to be tweaked regularly.
    Especially as you grow your traffic more and more. The last thing you want is a slow site or
    a site that is down for long periods of time.

    Things can get misconfigured, it’s just the way it is so doing regular checks are
    important. You can do more besides traditional link building.
    You can build up your brands on different ecosystems that are also crawled by Google.
    From YouTube, to Apple and even Amazon. These are all major search engines on their own and building your brand within them
    can add to your SEO… and they take up space in Google’s results so that’s another
    bonus for you. Google’s guidelines will keep
    on changing. It’s just the nature of the game.
    If you don’t monitor SEO news regularly, make it a point to pick your favorite SEO websites and subscribe to their newsletter (like ours) or RSS feed.

    Schedule a time in the month to do quick reading sessions to keep yourself up
    to date. As you publish more and more content, things can get lost in the shuffle.

    Maybe you don’t have a system in place yet for other authors
    that publish within your site. Maybe you are just forgetful when it comes
    to SEO and just want to focus on creating content. Doing a
    regular on-page SEO checkup will only help you in the long run so don’t overlook this.
    Screaming Frog is our favorite but Google Webmaster Tools can also give you some good
    data. This is probably the most ignored thing EVER.
    I cannot stress the importance of this especially if you are
    already working on a popular site or a competitive market.
    Things can go wrong rather quickly (penalty/de-indexed) or
    it can be the reason why your site is being held back from improving
    in the rankings. Checking your link profile regularly will help you see what’s wrong.
    Maybe you are over using your anchor text, maybe somebody is sending you spammy links or maybe you
    just aren’t doing enough.

    Search Engine Optimization is the process of helping
    your business obtain more natural, organic traffic from search engines.
    Our SEO strategy is proven to help your business broaden it’s
    organic reach to help it increase it’s overall
    sales. Unlike many Toronto SEO agencies, we use white-hat SEO tactics which
    won’t risk having your site penalized. Our SEO campaigns are
    content driven to help you increase your overall brand presence online.
    Have you noticed a sharp decline in traffic? Have you noticed
    your rankings drop? Are you looking for new strategies to obtain new
    clients and customers? Then look no further. The specialists
    at Thunder Rank will be able to guide you in the right direction.
    Increase volume of targeted traffic to your website.
    Increase overall business sales. Increase Conversions through SEO.
    Grow brand presence online.

    Organic search engine optimization can also be called
    ‘Naturalization of a website. These are techniques that can help your website be ranked higher with results without paying anything.
    Ok, its only natural that youre curious about ‘how.
    After all, the term ‘Free is the most loved term in the world.
    Lets take a quick look at what naturalizing a website is all about.
    Content Management: On the Internet, content is king. People use different engines to look for information, products,
    services, media, software, offers, and freebies.
    The most used searching website is Google, followed by Yahoo!
    MSN. But to naturalize your website, your pages must have enough relevant content relating to the keywords being looked
    up.

    Whatever your field of business or informative website is about, finding contextually reliable content is the best way
    to ensure that your website gets high rankings in the results page.
    By making sure that you have a good keyword density
    in your content (a very vital aspect); your web pages are more
    ‘visible to an engine while looking into the infinite depths of virtual cyberspace!

    Professional SEO Services: Only professionally capable SEO
    developers can ensure organic search engine optimization.
    Without a capable content team who can be precise about keyword management, naturalizing a website is
    impossible. Sadly, most SEO developers pay the search sites for higher rankings.

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